To design and communicate the VPS Academy, we use the Platform Design Toolkit to share some of the core aspects of the platform.
The first of these is the Platform Design Canvas which functions as a high-level overview of the strategy and model of the VPS Academy.
The Public Sector Innovation Brand is the platform owners who hold the vision for the platform and are ultimately responsible for ensuring that the platform is sustained and evolved.
The platform stakeholders (partners, peers and external stakeholders) are the ones who invest in and benefit from the platform, through a variety of activities.
There are multiple stakeholders for the VPS Academy, many of whom we worked with to develop an understanding of their motivations and needs in relation to the project. The following personas are representations of these people to illustrate some of the motivations and needs we took into account in the platform strategy phase.
This canvas identifies who generates value in the VPS Academy, and how. It also details how the different groups could or should be involved in platform steering activities over time.
This section details the resources which were identified for use in the development of the VPS Academy.
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This section supports your thinking about how to best develop communications for stakeholders of the Academy to ensure it is effective in reaching, activating and sustaining over time.
We recommend completing a Lean Comms Canvas; a tool developed to support teams who need to create lightweight communications strategies, and evolve them over time.
Hint: multi-page communications strategies and plans are a poor investment if they are over a timescale of about 1 month to 6 weeks, as the context shifts and we miss the opportunity to change our approach based on new learning. We suggest completing a Canvas for no more than 1-month timeline to begin with, then revisiting a week or so before the month is up to prepare for the next cycle.